VIRTUE Texturizing Spray

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Product Description

The World Didn’t Need Another Hair Care Company, So We Created A Biotech Company To Repair Hair

After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered Alpha Keratin 60ku(R), a protein so transformative, we knew we couldn’t keep it to ourselves.

Alpha Keratin 60ku(R) was discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails – so much so that our bodies welcome it as our own. It’s the first time human keratin has ever been used in hair care.

Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

Real People. Real Results. How Alpha Keratin 60ku(R) Affects Hair After 5 Uses:

138% INCREASE IN COLOR VIBRANCY

A single hair before and after 5 applications. As the hair is repaired, color is restored and vibrance increases by up to 138%.

(source: AMA Labs and MRL)

67% REDUCTION IN FRIZZ

Hair in vivo under real world conditions before and after 4 applications. Hair is dramatically smoother, more composed, and 67% less frizzy.

(source: AMA Labs and MRL)

95% SPLIT END REPARATION

A single split hair before and after 5 applications. The hair is made whole again, achieving a 95% reparation.

(source: AMA Labs and MRL)

22% INCREASE IN THICKNESS

A single strand, magnified 860x, after 1 application. Moisture levels rise and each hair grows up to 22% thicker.

(source: AMA Labs and MRL)

Key Ingredients

In addition to our proprietary Alpha Keratin 60ku(R), our products are formulated with a curated set of ingredients to give your hair the health-boosting benefits it craves:

Hydrolyzed Wheat Protein: Helps increase body and facilitates styling while improving sheen and the texture of hair.

Benzophenone-4: A light stabilizer that helps to minimize the impact of UV light on hair.

Panthenol (Vitamin B5): This natural B vitamin delivers moisture, softness, and shine.

Aloe Extract: Rich in vitamins and minerals, Aloe Extract conditions and nourishes hair, leaving it soft and shiny.

Key Claims About Texurizing Spray

Immediately, 98% of women felt their hair had instant texture and volume.After 8 hours, 94% of women felt that their style was enhanced and their texture, body, and style lasted all day.After 1 week of use, 96% of women felt that their style lasted longer, had buildable hold and better texture definition.

*Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.

Product Dimensions ‏ : ‎ 1.5 x 1.5 x 5.5 inches; 2.6 Ounces
UPC ‏ : ‎ 817023022052
Manufacturer ‏ : ‎ VIRTUE
ASIN ‏ : ‎ B07PVCJRNH