normcore signature shampoo | amika

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From the manufacturer

normcore

signature shampoo

Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants.

benefits

Coconut Acid – provides excellent lathering and conditioning. Sea Buckthorn Berry (Obliphica): Protects, hydrates, and nourishes hair; contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E; and has high concentrations of the rare omega 7, making up 40 percent of the berry.

the extras

Safe for color-treated, Brazilian-treated and Keratin-treated hair.

Free of sulfates, parabens, phthalates, gluten, silicone.

Free of mineral oil, artificial colorants, MIT/MCIT, and petrochemicals.

our products

full of super stuff.

We hunted down one of the most potent natural ingredients on the planet, Sea Buckthorn Berry. This “SUPERFRUIT” is one of the few plant sources of the fatty-acid Omega 7 (responsible for increasing synthesis of elastin and collagen) making it the ultimate holy grail ingredient for hair and scalp.

We added a scent you can’t forget, and well the rest is history.

Hair need

For fine, limp, or flat hair in need of instant fullness, thickness and volume.

For dry, damaged and over stressed hair.

For those looking to preserve their color.

For smooth operators looking to lock out frizz + keep hair smooth, silky and soft all-day long.

For blonde, silver and gray color hair – whether natural or enhanced.

For next level bedhead, full of body, volume and texture without the drying.

Benefits

Formulated with Redensyl to improve hair volume and providing thickness with natural shine. Promotes a healthy, balanced scalp for fuller and thicker hair.

Restores moisture, elasticity, luster, and smoothness. Improves hairs’ manageability and shine. Provides vital nutrients to smooth and nourish hair. Keratin and wheat protein to mend and strengthen damaged hair.

Soybean Oil protects against color fading and keeps color vibrant for longer. Protects against free radical damage. Counteracts dulling hard water. Filled with UV filters and antioxidants.

Time-released humidity protection for silky-smooth locks that last. Locks out frizz—no matter what the weather. Protects hair against breakage and split ends. Aloe Leaf Juice adds strength and luster and allows hair to retain its natural moisture.

Ultra-violet formula counteracts harsh brassy tones. Wild Cherry Bark Extract brings out color, shine, and softness in all shades of natural and color-treated hair. Fortifies hair with protein, vitamin A, D, E, B, amino acids and minerals.

Fights frizz, detoxifies hair, and builds long-lasting volume and texture. Kaolin Clay thoroughly cleanses dirt and absorbs excess oil and impurities to add volume + texture to hair.

When

To thoroughly cleanse, while plumping from root to tip for instant fullness, volume and thickness.

To repair, restore and revitalize dry, damaged and over-stressed hair.

To protect against color fading and dulling, while maintaining hairs’ strength and shade.

To lock out frizz + keep hair smooth, silky and soft all-day long.

To keep blonde hair bright, light and cool.

To obtain long-lasting grit and beachy texture straight out of the shower.

Why

Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free.

Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free.

Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free.

Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free.

Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free.

Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free.

How

Wet hair and massage from roots to ends. Rinse thoroughly and follow with 3D Volume and Thickening Conditioner.

Wet hair and massage from roots to ends. Rinse thoroughly and follow with The Kure Repair Conditioner or The Kure Intense Repair Mask.

Wet hair and massage from roots to ends. Rinse thoroughly and follow with Vault Color-Lock Conditioner.

Wet hair and massage from roots to ends. Rinse thoroughly and follow with Velveteen Dream Smoothing Conditioner.

Wet hair and massage from roots to ends. Toning results depend on hair porosity and length of time on hair before rinsing. Rinse thoroughly and follow with Bust Your Brass Cool Blonde Conditioner.

Wet hair. Massage through. Leave on 1-2 minutes. Rinse. No conditioner needed. Perfect for air-dry styling.

works well with

amika Normcore Signature Conditioner

Boost hydration, softness and shine daily with this everyday conditioner, loaded with vitamins and antioxidants.

amika Soulfood Nourishing Mask

Deeply condition, hydrate and restore dry hair to its natural vibrancy and health with this replenishing treatment.

amika The Wizard Detangling Primer

Meet the first step in every haircare routine – a weightless, multi-benefit priming spray that detangles, cuts blow dry time and protects against thermal and environmental damage. Leaves hair smooth, soft and radiant.

our story

hey there, we’re amika. a friend to hair, hairstylists, to her, him, you & them.

the name amika means friend in the language Esperanto & is a symbol of our belief in the power of community and the beauty of diversity.

Straight out of Brooklyn, where creativity and culture are a way of life. We’re a collective of creatives, hairstylists, chemists, and product junkies that like to bend the rules. This leads to some pretty radical thinking from our packaging, to our company values, and the products we make. The result is a culture of inclusion, positivity, and fun.

Is Discontinued By Manufacturer‏:‎No
Product Dimensions‏:‎8.19 x 8.19 x 4.94 inches; 2.56 Ounces
Item model number‏:‎AM50.13633
UPC‏:‎815151025693
Manufacturer‏:‎amika
ASIN‏:‎B07H3G4WT6
Country of Origin‏:‎USA